Controlling The Content Of Your Business
In order to make the money that you want to make in your online MLM or Network Marketing business you need to make sure that YOU are sitting on top, and that YOU are controlling the content. If you’re not controlling the content, then you’re not making the money you could be making. If you’re making any money at all right now, you could be making way more money than what you’re making now IF you’re were controlling the content. If you’re not making any money…you need to basically start making sure that YOU are in control of the content RIGHT NOW.
So How Do You Control The Content?
Well, for ONE – You need to take out the middle man. You’re buying leads from a company right? Why don’t YOU be the one to control the leads? Why don’t you have people buying leads from YOU? <=== That my friend is one MAJOR part a HUGE WHOLE.
For TWO – Why when you’re marketing, you brand your company? What you NEED to be doing is BRANDING “YOU”, not your company. I see just about EVERYONE all across the internet doing this…”Oh come join me in Herbalife, Travarous, Prepaid Legal, Avon.” Why are you branding them?
You need to brand “YOU” because when people join you they’re not joining your company, they’re joining YOU…because they’ve seen something in YOU (they like what YOU said in your video, they like what you said when YOU had a conversation with them). They’re joining “YOU”. Do you see where I’m going with this?
You need to stop branding your company and if you are doing that you are in an EMPLOYEE mindset, that’s what employees do. And I’ll get into that another time; because I know most of you are like “OMG, what is employee mindset?” A lot of you do have your own business, but ya’ know what…you’re still an employee BECAUSE you’re branding your company and you’re branding that “job”…you have to stop doing that.
Another Way To Control Your Content…
FRONT END PRODUCTS AND MONEY! Did you understand that? Go back and read those 5 words again…as a matter of face I’ll say it again…FRONT END PRODUCTS AND MONEY. Did you hear me that time?
Ok let me break this down for you…
If you’re in a MLM company and that’s the only thing that you’re doing right now…here’s the structure: You have your MLM Company and You (the distributor) ß this is NOT where you want to be. You don’t want to be just a distributor; you want to be CONTROLLING the content, you need to be sitting on the TOP of this structure. Simply put…“YOU” want to be the MLM Company basically, I’m not saying to take over your company, but what I am saying is that you want to have “YOUR” business set up like this.
So, I hope that your understanding what I’m saying when I say control the content.
“Well Toni, how do I control the content?”
What you do is you go out there and distribute LEADS to your people…okay? <== If you do THIS…guess what, competition is ELIMINATED, you don’t have any competition because your competition will be coming to YOU because they need leads, right? “AH HA!” Did you get what I just said to you?
Go out there and give training…attach that first, get people like that first. Be their solution in that manner first because YOUR BUSINESS IS NOT SOMEBODY’S SOLUTION. You want to help people make $500 online… NO, that’s not it; listen to me when I say to you, your business is NOT their solution. I’m telling you this right now; these people already get pitched everyday… YOUR mission is to be a TRUE solution to their problem.
You need to be providing them with what they really need, the training and the leads, you know why? Because that’s NEVER going to go out of style – that’s NEVER going to go away. Businesses come and go but there is ALWAYS going to be people who need training and once you give them the training they need, they’ll need leads right? Who do you think they’re going to go to for that…“YOU”, you have the leads they need. THAT’S YOU CONTROLING THE CONTENT.
This is why you need to be leading with this thing on your FRONT END, the training and the leads; that way if you’re company just so happens to disappear or shut down, guess what? You still have your front end working for you.
If you don’t have your front end working for you, if you’re not controlling the content, you’re not making the type of money that you need to be making and you probably won’t be around for the years to come because if your company fails or goes away, what do you have? You’ll just have to go and find another company to join right? JUST LIKE A JOB…if you lose your “job” and you don’t have a plan “B” what do you have? You have to find another job, right?
So, I know this article is getting kind of long but if you don’t understand what I’m saying, if you’re not picking up on the concept I’m putting out to you, give me a call and let’s talk. Let me show you how to control the content, how to sit on TOP and make money the RIGHT WAY.
FRONT END & BACK END. Front End – Training and leads, Back End – Your MLM Company, alright?
So with that, thank you for taking the time to read my post and I appreciate you.
Contact me @:
TonisMarketingValue@gmail.com
Tel: (206) 339-3824
Skype: Toni.Tone22
You Can Find More Info On This Topic @ www.TonisMarketingValue.com
Filed under: Business Mindset, Social Networking, home based business | Tagged: content management, how increase profits online, how to become rich on the internet, how to become rich online, how to get more leads, how to make more money online, how to run a successful business, how to structure my business online, lead generation
Nice Site layout for your blog. I am looking forward to reading more from you.
Tom Humes
Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
WrapMail offers a solution that is server-based (i.e. compatible with all email clients), has a complete back-office with a WrapMaker, reporting etc and only charge $5 per user per month.
Very good advice about branding yourself. There are many MLM distributors that are sending all their traffic to the company’s website and advertise first the company and second themselves.
Great article. I see a lot of people driving around the with company name on their car. So all people who see their car go back to the internet and look up the company.
Hence, they are advertising for the company not them. they need to brand themselves and grow their own data base of leads.
Kim Dion
http://www.4StepMLMSystem.com